We’ve been writing and designing print ads since before there was an internet. And yes, there was such a time.
Over the years, Froeschner Creative in St. Louis has designed hundreds of print ads for newspapers and magazines. Today, those aren’t the premium advertising mediums they once were, but the rules of good design and attention-grabbing copywriting still hold true. Digital web ads and e-mailed PDFs rely on the same writing and messaging skills and design know-how that we’ve used for traditional print work since 1989.
Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'."